Fieldeng Advisorya St. Pierre Advisory practice

Services and field engineering teams for startups, built from scratch or from what you already have.

I have spent more than twenty years running professional services and field engineering organizations, and most of that time went into building teams that did not exist yet (or existed as two solutions engineers and a shared Slack channel).

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The work

Starting from nothing

Your first enterprise customers need someone technical to get them live, and nobody's job description says so. We work out who to hire first, what they should be able to do, and how they will deliver, before the gap shows up in a renewal.

Formalizing what you have

Pre-sales engineers are often quietly doing implementation work that nobody counts. We sort out who owns what, how work gets scoped and handed off, and how it gets paid for.

Services economics

How services attach to product revenue, what to charge for them, and where services margin helps or hurts the story you tell your board and your investors.

About

I'm Chris St. Pierre. I have led services at companies from a few dozen people to tens of thousands, most recently building the delivery team at Elementum AI. Some of what that involved:

  • At Elementum AI, I built the delivery team from 6 people to 30, scaling it as the business grew.
  • At AppDynamics, I turned the technical help that Customer Success gave away for free into the company's first paid professional services team, built the Americas services team, and ran a solutions architecture group of more than twenty.
  • At Prophecy, I rebuilt professional services in about a year: packaged offerings that deliver the same way every time, recurring services revenue, a migration practice for the SAP OEM partnership, and a delivery partner network. Services stopped waiting to be asked and started leading deals.
  • At Databricks, I ran services for the communications, media and entertainment vertical, a multi-million-dollar portfolio of data and AI projects, and allocated its services investment budget.
  • At Twilio, I owned the offerings for every customer-facing technical team behind Segment: professional services, customer success, education and support.

The problems repeat more than founders expect. The first customer's implementation turns into a custom project, the best sales engineer quietly becomes the delivery lead, and the services line ends up either free or a margin problem.

Engagements are short and practical. You come away with hiring profiles, a delivery approach your team can actually run, and numbers you can defend. The first call is free, and you should leave it with a view on what to build first whether or not we work together.

Book a call

Tell me about your product, your first customers and who does the technical work today. I will reply within a day to set up a time.